Keyword research

Keyword research is the process of finding and analysing actual search terms that people enter in to search engines. The insight gained from these search terms helps to inform your content strategy.

Keyword research is the process of finding and analysing actual search terms that people enter in to search engines. The insight gained from these search terms helps to inform content strategy, as well as your organisation’s larger marketing strategy.

Keyword research helps you understand any business problems your audience may be experiencing so you can offer solutions or answers to their problems in the form of content, products, services or advice.

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